I don’t know if it’s just the nature of the fast-changing digital industry I work in, but I am increasingly discerning about the people I am willing to listen to. Here are my key observations from the speaker circuit. There’s no way one can grow professionally in a fast-changing industry like communications without attending industry events.
After the digital land grab, PR agencies seem to be faced with a choice: specialise in PR or go all-out into multi-disciplined comms. Is there still a role for the middle ground? This recent post from the respected Altimeter Group argues strongly that PR has lost its seat at the digital table. Budgets that
A brilliant interview with clothes retailer AllSaints reveals a major brand consciously aiming for mid-tier bloggers, proving that ‘influence’ is not all about size. Anyone who’s worked in PR will be familiar with the tiered system of influence. Naturally, PRs will pitch to media with the widest and most relevant reach first before hitting the
From high CEO pay to ‘charity muggers’: charities face a number of perception challenges as they seek to raise funds and make a genuine difference to lives around the world. I caught up with charity specialist Ben Matthews to understand how charities are embracing PR, social media and content to get their message out. “Hello! Have
With so much crap on the Internet, how can you really stand out with quality content? For Lisa Myers of London-based Verve Search, the answer lies in truly understanding what appeals to audiences, then taking a different approach to content creation and seeding. I attended The Inbounder conference in Valencia recently, where Lisa Myers of Verve
As communications evolves at a faster pace than ever before, so client demands change rapidly. This requires communications professionals to have a wider skillset. In this podcast, I talk to Danny Whatmough, Head of Social, EMEA for Weber Shandwick, about the skills PR teams need in 2016 and beyond. Each year the Public Relations Communications
Brands were challenged to think seriously about their mission and quality of content at the second and final day of The Inbounder conference in Valencia. Here’s what you need to know… What a brand stands for and why it does what it does was a key theme of day two of The Inbounder conference in
The magnificent City of Arts and Sciences in Valencia played host once more to The Inbounder conference. There is a truly A-list line-up for both days. Here’s what you need to know from day one… Key Theme One: Put your audience first A common theme emerging from the first day of The Inbounder conference was reiterating
Podcast listenership is on the rise in the UK, so why is this most portable of formats still largely untapped? Here’s my view on why podcasting suits all companies and some great business podcasts to follow. I’ve been podcasting for nearly a decade, since experimenting for the format with the blog we ran at Rainier
Sometimes communications teams just need to step away from the brand and think objectively on the implications of their ideas. At the recent BrightonSEO conference, Catherine Warrilow of Oxford-based Seriously PR outlined to delegates how to avoid PR own goals. I caught up with her to discuss further. The recent “Boaty McBoatface” incident was the
