The Ultimate Guide to B2B Thought Leadership
Whether you love or hate the term ‘thought leadership’, it’s here to stay, and it’s a critical part of…
-
-
AI for PR: Review of AI-Powered PR Operating Platform, Agentcy
Several agencies have released AI tools for PR, particularly around AI search. I trialled one that goes beyond purely…
-
What do new European Union (EU) AI transparency rules mean for your content?
On 2 August 2026, the EU introduced new rules around AI transparency that every communicator needs to understand. Here’s…
-
AI in Financial Services: Thoughts from London Tech Week 2026
I went to London Tech Week 2026, and I was impressed by the buzz; there was a real, tangible…
-
Why customer case studies should be your priority right now
‘Show, don’t tell’ is a vital concept when informing and persuading audiences. In an era when decision-makers are increasingly…
-
What is ‘GEO’ and how does it impact public relations?
You are probably already using artificial intelligence (AI) in some context in your PR work. During my time training PR…
-
How to brief a copywriter or content creator
[Updated 24 August 2026] Copywriting has changed in the age of generative artificial intelligence (AI). I find myself doing…
-
‘Brand Storytelling’ and ‘Personal Branding’ are making a comeback. Why now?
You can’t help but notice the rise of ‘brand storyteller’ roles, some of which are paying high six-figure salaries….
-
In the AI era, PR should refocus on core basics: Building trust and authority
Did you see the CIPR and PRCA’s joint letter urging the media to verify the authenticity of their PR…
-
The Ultimate Guide: How to Write a Press Release
[updated December 2025] Love them or loathe them, the press release seems set to stay as a PR tool….
