‘Show, don’t tell’ is a vital concept when informing and persuading audiences. In an era when decision-makers are increasingly turning to large language models (LLMs) to discover and evaluate service providers, case studies have never…
You are probably already using artificial intelligence (AI) in some context in your PR work. During my time training PR people to use AI, I’ve answered many questions about ‘Generative Engine Optimisation’ (GEO). I’ve summarised some…
Copywriting has changed in the age of generative artificial intelligence (AI). I find myself doing a lot more editing of AI-generated content now, for example, but I believe the comeback in brand storytelling is a sign that the essential…
You can’t help but notice the rise of ‘brand storyteller’ roles, some of which are paying high six-figure salaries. Also, you may have seen more chat around ‘personal branding’. Why now? For me, it’s all…
Did you see the CIPR and PRCA’s joint letter urging the media to verify the authenticity of their PR sources? Can you believe it’s come to this? The use of AI in PR is, all…
[updated December 2025] Love them or loathe them, the press release seems set to stay as a PR tool. Very few of them are effective, so, having written hundreds and received tens of thousands of…
I hope you share my concern about one of the key conversations around artificial intelligence (AI), that it will do away with entry-level jobs. Why? Because leaders in our industry aren’t born, they’re shaped by…
![BrightonSEO deckchair [Photo: Chris Lee/Eight Moon Media]](https://eightmoon.co.uk/wp-content/uploads/2025/10/Screenshot-2025-10-27-at-08.53.03-1.png)
I’ve been coming to the BrightonSEO conference since the second edition, and the October 2025 event was possibly the most useful I have ever attended. Chiefly, because we all need to keep up to date…
Last week’s PRmoment webinar on ‘GEO, Misinformation and the News: The Impact of AI on Trust of the Media’ was absolutely fascinating. Here are my takeaways for PRs. The top-line message was essentially what we…
Last week, I went along to an event hosted by comms agency Fire on the Hill, where the company unveiled the findings of its latest study, The Voice of the Chief Communications Officer, involving the…