AI in Financial Services: Thoughts from London Tech Week 2026
I went to London Tech Week 2026, and I was impressed by the buzz; there was a real, tangible…
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Why customer case studies should be your priority right now
‘Show, don’t tell’ is a vital concept when informing and persuading audiences. In an era when decision-makers are increasingly…
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What is ‘GEO’ and how does it impact public relations?
You are probably already using artificial intelligence (AI) in some context in your PR work. During my time training PR…
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How to brief a copywriter or content creator
Copywriting has changed in the age of generative artificial intelligence (AI). I find myself doing a lot more editing of…
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‘Brand Storytelling’ and ‘Personal Branding’ are making a comeback. Why now?
You can’t help but notice the rise of ‘brand storyteller’ roles, some of which are paying high six-figure salaries….
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In the AI era, PR should refocus on core basics: Building trust and authority
Did you see the CIPR and PRCA’s joint letter urging the media to verify the authenticity of their PR…
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The Ultimate Guide: How to Write a Press Release
[updated December 2025] Love them or loathe them, the press release seems set to stay as a PR tool….
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Ignore the hype: PR Account Execs still matter in the age of AI
I hope you share my concern about one of the key conversations around artificial intelligence (AI), that it will…
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What does corporate copywriting look like in the age of AI: Observations from BrightonSEO [October 2025]
I’ve been coming to the BrightonSEO conference since the second edition, and the October 2025 event was possibly the…
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AI, PR and Trust: What PRs need to know and do in the age of GEO
Last week’s PRmoment webinar on ‘GEO, Misinformation and the News: The Impact of AI on Trust of the Media’…
![BrightonSEO deckchair [Photo: Chris Lee/Eight Moon Media]](https://eightmoon.co.uk/wp-content/uploads/2025/10/Screenshot-2025-10-27-at-08.53.03-1-768x678.png)
