Influencers can expose your product or service to a highly engaged market. Check out our influencer relations training session on how to work with them.
Hands-on Influencer Relations Training
Working with influencers is a lot different from pitching stories to journalists. In this session, you will discover how to best work with influencers, engagement platforms, contractual requirements and disclosure, so you can create successful influencer marketing programmes.
Our trainer has been on both sides as a practicing PR running campaigns for games publishers and online dating platforms, as well as an award-winning blogger himself, so is well placed to discuss best practice.
Harness the Power of Influence
In our hands-on, three-hour training session – held at your offices for your convenience – you will discover:
- What is ‘influence’ in the current fragmented media scene?
- How to identify social media influencers
- What do influencers want?
- How influencers and microinfluencers work
- How to negotiate terms
- Contracts and disclosure best practice
- How do we measure the impact of influencer relations campaigns?
- Example best practice case studies
By the end of the session, your team will feel confident that they can identify the right influencers to work with, how to work with them, build long-term relationships, and how to measure the PR impact of their outreach.
- 10% of your session will look at why influencers matter and where they fit into the customer decision journey
- 60% will be a hands-on discovery of how to identify influencers, gauge their relevance and work with them
- 30% looks at logistics: Contracts, disclosure, recordkeeping and measurement
About your Influencer Marketing trainer
Chris Lee
Chris has worked on influencer campaigns for more than a decade. He is also a ‘microinfluencer’ via his football culture blog and podcast, Outside Write, so has seen influencer marketing from both sides.
Chris trains for the UK’s Public Relations and Communications Association (PRCA). In recent years, he has also trained for the Chartered Institute of Marketing (CIM), BrightonSEO, and headed up digital skills development at global communications agency Grayling for three years.
He is a regular judge on the PRCA Digital Awards, and has judged the Influencer Marketing Awards in previous years.
Logistics
Our three-hour sessions held at your offices (maximum eight people) is £650+VAT plus transport, if outside the M25.
If you are interested in influencer marketing training for your team, do please get in touch.
Testimonials from industry leaders
“Chris knows how to inspire and audience and attendees leave feeling invigorated to put what they’ve learned into action.”
Kelvin Newman, Founder/MD of Rough Agenda, organiser of BrightonSEO
“We’ve enjoyed working with Chris for number of years – he’s been one of our key trainers and a core member of the Digital Steer Committee driving digital best practice across the PR industry.”
Souha Khairallah MPRCA, Talent and Professional Development Director, PRCA