The Ultimate Guide: How to Write a Press Release
[updated December 2025] Love them or loathe them, the press release seems set to stay as a PR tool….
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What you need to know in your first year in PR
So it finally happened: I’ve just worked with someone who was born after I started my career. This got me thinking…
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Podcast: Influencer Relations Best Practice
In the second of three discussions on Influencer Relations, I sat down with fellow independent consultants, Ste Davies and…
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AI can’t replace us but we must work with the change
I’ve been reading how Artificial Intelligence (AI) is going to replace PR jobs. I believe quite the reverse is…
