PR and Data: The Art of Writing Reports
PR Moment recently published an article asking, “is PR data deficient?” I submitted some comments that weren’t used, but I thought…
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How to create a content calendar
Nine in ten B2B marketers (91%) use content marketing, so do around 86% of B2C marketers*. Recent studies also…
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“Peak Content” should act as call-to-arms on content marketing – Make it count
As studies point to a decline in engagement rates, the focus should not be about the quantity of content…
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Writing for the Web: Plain English has never been so vital
It’s time to ditch corporate speak once and for all. In the era of eight-second attention spans we need…
