PR Moment recently published an article asking, “is PR data deficient?” I submitted some comments that weren’t used, but I thought I would build out on that question and examine the art of writing reports for PR…
Nine in ten B2B marketers (91%) use content marketing, so do around 86% of B2C marketers*. Recent studies also show that search drives more site referral traffic than social media. With this in mind, it’s…
As studies point to a decline in engagement rates, the focus should not be about the quantity of content marketing output; it should always be on quality. Engagement rates are on the wane, according to…
It’s time to ditch corporate speak once and for all. In the era of eight-second attention spans we need to get to the point. Fast. Here’s how. Writing for the Web is an art in…