Training that builds skills and confidence

Bespoke training for your team

Our courses are designed to equip PR and marketing professionals with the tools they need to excel in today’s digital economy. For your convenience, our hands-on courses are just three hours long and are held at your offices.

We offer two key three-hour training sessions. 

1. AI and PR: How PR professionals should use generative AI to help inform their content strategy, and how large language models (LLMs) choose what information to present
2. Copywriting for PR in the AI age: PRs need to communicate across many formats, from long-form to social media. In this session, we cover how to write for your different audiences across multiple platforms. How can our content rank well on search engines and LLMs alike?

Chris Lee, Digital Trainer

Chris is a communications expert and digital skills trainer with more than 27 years of experience in PR, content marketing and journalism.

Known for his focus on practical application and actionable advice, Chris has had the privilege of training in more than 20 countries for leading training providers, including BrightonSEO, the PRCA, and the CIM. Chris also led digital skills development worldwide at the global PR agency Grayling for three years.

Testimonials from industry leaders

“Our team found Chris’s influencer relations training session really engaging and valuable. We had plenty of takeaways to put into action.”

Liz Alexander, Director at Fire on the Hill

“Chris knows how to inspire and audience and attendees leave feeling invigorated to put what they’ve learned into action.”
Kelvin Newman, Founder/MD of Rough Agenda, organiser of Brighton SEO 

“We’ve enjoyed working with Chris for number of years – he’s been one of our key trainers and a core member of the Digital Steer Committee driving digital best practice across the PR industry.”
Souha Khairallah MPRCA, Talent and Professional Development Director, PRCA