Many companies are turning to generative Artificial Intelligence (AI) to create or co-create written content.
Creating written content with generative AI comes with its challenges:
- How to make the content resonate as ‘authentic’ with target audiences
- Is the content accurate? AI is known to ‘hallucinate’, so fact-checking is key
- Has the content been lifted verbatim from other web sources, therefore opening the brand up to plagiarism and copyright claims?
- Will search engines deem the content as unhelpful to audiences and mark it down; search engines are getting increasingly sophisticated at spotting AI-generated content
While at Eight Moon Media, we always advocate creating original content with an expert copywriter, using AI to assist (for more, read our disclosure on how we use AI), but we can also help brands to hone their AI-generated content to ensure it resonates fully with target audiences.
This includes:
- Fact-checking
- Plagiarism-checking
- Sense-checking from a readability point of view
It’s always good practice to use a neutral expert as a sounding board for your content before you press ‘Publish’.
If you need help editing your AI-generated content to ensure it resonates with your target audiences, please drop me an email.