I was in Brighton this week for the BrightonSEO fringe event, the PR and Link Building Show. I’ve been coming to BrightonSEO since the second edition more than a decade ago, but not attended in person since 2019, when I trained and spoke here. It was great to be back among the digital PR and search community
I’ve written a non-fiction book, found a publisher to bring it to life, and it’s out in April 2021. Despite a background in print and online journalism, blogging and PR, this is my first attempt at a non-fiction book, so here’s what I’ve learned so far along the way. My creative outlet outside of work
PR played a key role in the latest BrightonSEO conference as the two symbiotic disciplines continue to integrate. The three speakers in the afternoon session were perfectly placed to cover the topic from both sides. Here are the key takeaways… PR stunts are making a comeback Laura Hampton from Impression was up first, discussing how
In a polarising age, people are understandably keen to show their indignation publicly. But sharing even content you don’t agree with gives it oxygen, drives eyeballs to it, and doubtless fuels the writer’s ego. Is it time we turned the other digital cheek? I have run social media training sessions for the best part of
Extinction Rebellion is just the latest in a long line of attempts to raise awareness of humanity’s role in destroying its own planet. I believe that the real change agents for the large corporations to operate more sustainably and even play a role in fixing a dire environmental situation may be PR teams. More specifically,
From expanding our use of words to practical ways to keep a healthy mind in a healthy body, there were some valuable takeaways from the latest TEDx Royal Tunbridge Wells talks. I played a small role in the team that brought together the fifth TEDx to be held in Royal Tunbridge Wells this past weekend.
The magnificent City of Arts and Sciences in Valencia played host once more to The Inbounder conference. There is a truly A-list line-up for both days. Here’s what you need to know from day one… Key Theme One: Put your audience first A common theme emerging from the first day of The Inbounder conference was reiterating
We talk to Max Tatton-Brown, managing director of London-based integrated comms firm Augur, about: What makes an efficient communications agency in 2016 The role of Paid Media in amplifying content How smaller, modern and integrated agencies could threaten the established players This really is a great conversation and there are nice shout-outs for Battenhall and Montfort, although apologies upfront
Content needs to serve a purpose to both the publisher and its audience. Quite often, the audience is left behind as brands focus on the hard sell. Here’s how to plan and seed content properly. This thought-provoking post on content marketing performance is a timely wake-up call for content marketers who focus on what I call
