AI in Financial Services: Thoughts from London Tech Week 2026
I went to London Tech Week 2026, and I was impressed by the buzz; there was a real, tangible…
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What is ‘GEO’ and how does it impact public relations?
You are probably already using artificial intelligence (AI) in some context in your PR work. During my time training PR…
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In the AI era, PR should refocus on core basics: Building trust and authority
Did you see the CIPR and PRCA’s joint letter urging the media to verify the authenticity of their PR…
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What does corporate copywriting look like in the age of AI: Observations from BrightonSEO [October 2025]
I’ve been coming to the BrightonSEO conference since the second edition, and the October 2025 event was possibly the…
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AI, PR and Trust: What PRs need to know and do in the age of GEO
Last week’s PRmoment webinar on ‘GEO, Misinformation and the News: The Impact of AI on Trust of the Media’…
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Comms budgets and influence is on the rise, while DEI takes a back seat: Learnings from new research and panel discussion
Last week, I went along to an event hosted by comms agency Fire on the Hill, where the company…
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How Communications Professionals Can Tackle Mis/Disinformation
Last night, I attended an excellent event hosted by Fourth Day at Somerset House, titled Truth, Trust and Downright…
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How to EEAT Well: Summary of the PR and Link Building Show
I was in Brighton this week for the BrightonSEO fringe event, the PR and Link Building Show. I’ve been…
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I’ve written a book! Here are some lessons I’ve learned on the way
I’ve written a non-fiction book, found a publisher to bring it to life, and it’s out in April 2021….
![BrightonSEO deckchair [Photo: Chris Lee/Eight Moon Media]](https://eightmoon.co.uk/wp-content/uploads/2025/10/Screenshot-2025-10-27-at-08.53.03-1-768x678.png)
