Tag Archives: digital skills

Has PR lost the digital battle?

By blogger relations training, digital training, influencer relations, Paid Media Training, PR, SEO PR training, social media, , ,

  After the digital land grab, PR agencies seem to be faced with a choice: specialise in PR or go all-out into multi-disciplined comms. Is there still a role for the middle ground? This recent post from the respected Altimeter Group argues strongly that PR has lost its seat at the digital table. Budgets that

Read More

Danny Whatmough Weber Shandwick

Podcast: PR Skills Discussion with Danny Whatmough

By Content Marketing, digital strategy, digital training, ,

As communications evolves at a faster pace than ever before, so client demands change rapidly. This requires communications professionals to have a wider skillset. In this podcast, I talk to Danny Whatmough, Head of Social, EMEA for Weber Shandwick, about the skills PR teams need in 2016 and beyond. Each year the Public Relations Communications

Read More