Let’s talk about artificial intelligence (AI) again. I’ve commented on so many other people’s LinkedIn posts recently that I thought I may as well condense them into one. Here we go… Basically, I think we’re still in the early stages of a hype cycle. Lots of brands and agencies may initially view AI as a chance
As part of your marketing, does your brand promote its executives as influencers in their own right? While the temptation is to view social media influencers in the same vein as the media – something outside the organisation that we need to engage with to reach an audience – in reality, when it comes to
Two reports came out this week that underline the value and opportunity for business leaders to communicate effectively in the current environment. I take a look at what Edelman’s 2021 Trust Barometer and Brunswick Group’s Connected Leadership reports mean for business leaders. Remember how many of us struggled to get senior leadership to communicate on
I’ve been podcasting in some guise or other for work and pleasure since 2006-07. I just completed a series of 100 consecutive podcasts over three years for my ‘side hustle’, football history and culture blog, Outside Write, and I want to share some key learnings with you. I first experimented with podcasting way back when
In this podcast, I catch up with Bobbi Brant from Kaizen to discuss her views on how brands can use live video over social media to help their marketing. I also speak to Corinne Card from Full Story Media to discuss digital PR on a budget. Also, I give my viewpoint on key takeaways on the
Topical themes at the BrightonSEO conference (April 2018) included the continued rise of voice search, mobile search and perspective on the role of content. One key lesson that’s by no means new – but is certainly often overlooked by many brands – is that ‘less is more’ in content marketing. To give our content the
Nine in ten B2B marketers (91%) use content marketing, so do around 86% of B2C marketers*. Recent studies also show that search drives more site referral traffic than social media. With this in mind, it’s imperative that organisations produce a consistent flow of high-quality content to draw in site visitors and inform and persuade them
BrightonSEO is upgrading venues again. The 2 September 2016 meeting will be at the Brighton Centre, and in this podcast I catch up with organiser and host Kelvin Newman to understand the key themes emerging from this year and training delegates can expect. Enjoy! Hopefully see you in Brighton.
With so much crap on the Internet, how can you really stand out with quality content? For Lisa Myers of London-based Verve Search, the answer lies in truly understanding what appeals to audiences, then taking a different approach to content creation and seeding. I attended The Inbounder conference in Valencia recently, where Lisa Myers of Verve
As communications evolves at a faster pace than ever before, so client demands change rapidly. This requires communications professionals to have a wider skillset. In this podcast, I talk to Danny Whatmough, Head of Social, EMEA for Weber Shandwick, about the skills PR teams need in 2016 and beyond. Each year the Public Relations Communications
