Blog

AI can’t replace us but we must work with the change

I’ve been reading how Artificial Intelligence (AI) is going to replace PR jobs. I believe quite the reverse is true. Automating low-skilled, repetitive tasks will free many to do more meaningful, thoughtful PR. You can never replace human authenticity with robots in a people industry. I read this thoughtful piece on the PRCA blog around

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Amazing Free Tools for Copywriters and Bloggers

As a freelance copywriter I have to make sure my copy serves two audiences well. It must engage, entertain, educate and often persuade human readers, and please search engines.   I use a range of free copywriting tools help me remain disciplined in the copy I write. Not only for my tech sector clients, this

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Five Steps to Successful Influencer Marketing [Video]

Influencer marketing is high on the agenda of PR agencies and the brands they represent. But how many understand how to find influencers, how they work, when and whether to pay them, or the role of microinfluencers, for example? I’ve been on both sides having run influencer relations for B2B and B2C brands, and on

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Podcast: Regional Comms and the State of PR with Rich Leigh

My guest in this podcast is Rich Leigh who runs his own consumer PR agency in Gloucester, England. We talk: Measurement: How SEO and PR are married with social and content, therefore metrics should reflect true business objectives, not vanity metrics or (the amazingly still-used) advertising value equivalent The London Bubble: Prompted by Marshall Manson

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Social Media Customer Service: Distinguishing the Internet Troll from the Irate Customer

  How can brands best prepare and distinguish between genuine customer complaints and Internet trolls? Here are our six steps for managing online customer service. The Internet has always been toxic long before 2016, this most polarising of years. In 2015, a quarter of UK teens reported being trolled online. For brands keen – rightly

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How to go Freelance: Freelancing tips for comms pros

[Originally posted November 2016. Updated July 2020] Work is changing. Even prior to the Covid-19 pandemic, there was a large move to freelancing and this number will be bolstered significantly by lay-offs in the PR sector. I have been freelance digital marketing consultant and copywriter for around ten years in total, including as a “digital

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Podcast: Advanced Facebook Advertising with Shea Bennett, Identity Group

As we have covered before, Paid Media is an essential part of PR and communications. In this podcast, we catch up with Shea Bennett from the branding and marketing consultancy Identity Group to deep-dive into Facebook advertising. Have a listen. There are some cracking insights on how to use Facebook for B2B and how Facebook’s

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