Skip to content
Chris Lee influencer marketing training

Podcast: Influencer Relations Best Practice

In the second of three discussions on Influencer Relations, I sat down with fellow independent consultants, Ste Davies and Scott Guthrie, to discuss best practice for PR professionals looking to work with influencers. We cover:… 

Chris Lee influencer marketing training

Embrace the micro-influencer

A brilliant interview with clothes retailer AllSaints reveals a major brand consciously aiming for mid-tier bloggers, proving that ‘influence’ is not all about size. Anyone who’s worked in PR will be familiar with the tiered…