Eight Moon Media · Influencer Marketing in 2020 I gathered together two of the leading authorities on influencer marketing in Michelle Goodall, head of marketing for Guild, and Scott Guthrie to discuss the state of the discipline in 2020. We assess the findings of the CIPR’s State of PR survey, which was launched on 15
In the second of three discussions on Influencer Relations, I sat down with fellow independent consultants, Ste Davies and Scott Guthrie, to discuss best practice for PR professionals looking to work with influencers. We cover: The growth and future consolidation of influencer platforms Creative control and ownership How influencers work differently from journalists How to
The role of influencers in the decision-making journey and how to best work with them continues to dominate discussion within PR and marketing. Recent studies, such as the Edelman Trust Barometer 2018 and this research from Prizeology, point to an erosion in trust between influencers and the public, where once they enjoyed good levels of
A brilliant interview with clothes retailer AllSaints reveals a major brand consciously aiming for mid-tier bloggers, proving that ‘influence’ is not all about size. Anyone who’s worked in PR will be familiar with the tiered system of influence. Naturally, PRs will pitch to media with the widest and most relevant reach first before hitting the
