Press Release Writing

Getting a message across effectively is not about ticking boxes, it’s about turning heads…

Newsworthy Press Release Writing

At Eight Moon Media, we don’t write generic marketing fluff. As communications experts and former journalists, we’ve experienced both sides of the newsroom, so we know what it takes to grab a journalist’s attention.

We’ll work with you to shape your story and write impactful, newsworthy press releases that are designed to inform and persuade your target audience. We can also partner with media relations professionals to pitch your story to relevant journalists, if you require.

Our writers have written hundreds of press releases for a wide variety of brands.

Like the way we think? Get in touch with us for a copywriting quotation.

Information we need to write your press release

In order to write your press release, we need to understand your messaging, your target audience and media, and any research or statistics that reinforce your position.

When you get in touch, we’ll ask you about:

  • Your key message(s) and story
  • Your target audience
  • Your target media
  • Your brand tone and voice
  • Who are your spokespeople?
  • What action do you want readers to take?
  • Your supporting material or data

Read this blog post on how to write a press release to see how we think.