Copywriting Training
Does your team need copywriting training to help you craft content that engages audiences and drives business results?
Our copywriting training is designed to cover all the key areas that marketers focus on in digital marketing, including long-form PR content – such as blog posts, opinion pieces, press releases, and white papers – and social media copy. It’s just three hours long and we hold it at your office for your convenience.
We look at the psychology around how audiences consume content on laptops and mobile devices. We’ll craft powerful headlines that entice audiences in; we’ll use tools that help us write impactful content; and we’ll cover how to measure the impact of your content.
Our copywriting training session covers:
- Understanding your content marketing objectives
- Getting to know your audience
- Psychology and the art of persuasion
- How search engines work and keyword research
- Crafting impactful headlines
- Structuring blog posts, articles, case studies, white papers and press releases
- Writing for social media
- Useful tools of the trade to improve your writing
- Evaluating the impact of copy on your communications
About your trainer
Chris Lee has nearly 25 years’ experience in tech PR, digital marketing and journalism. He has worked with leading communications agencies, including Grayling and Ketchum (Emanate), and has written for numerous technology, business and sports titles.
Chris has authored two books on football history, Origin Stories: The Pioneers Who Took Football to the World(2021) and The Defiant: A History of Football Against Fascism (2022).
Logistics
Our three-hour sessions held at your offices (maximum eight people) is £650+VAT plus transport, if outside the M25.
Interested in learning more? Please get in touch.
Testimonials from industry leaders
“Chris knows how to inspire and audience and attendees leave feeling invigorated to put what they’ve learned into action.”
Kelvin Newman, Founder/MD of Rough Agenda, organiser of BrightonSEO
“We’ve enjoyed working with Chris for number of years – he’s been one of our key trainers and a core member of the Digital Steer Committee driving digital best practice across the PR industry.”
Souha Khairallah MPRCA, Talent and Professional Development Director, PRCA