How to pitch an idea that your client cannot say no to
My speech at the BrightonSEO spring conference covered how to convince your boss or client to give your communications…
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What journalists bring to PR
Many journalists cross over to the ‘dark side’ of PR. As with any other career transformation, some succeed and…
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How to create a content calendar
Nine in ten B2B marketers (91%) use content marketing, so do around 86% of B2C marketers*. Recent studies also…
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Podcast: Influencer Relations Best Practice
In the second of three discussions on Influencer Relations, I sat down with fellow independent consultants, Ste Davies and…
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Brands need to get podcasting in 2018
A lot of PR prediction posts for 2018 will focus on the sexy world of Augmented Reality (AR), Virtual…
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AI can’t replace us but we must work with the change
I’ve been reading how Artificial Intelligence (AI) is going to replace PR jobs. I believe quite the reverse is…
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Embrace the micro-influencer
A brilliant interview with clothes retailer AllSaints reveals a major brand consciously aiming for mid-tier bloggers, proving that ‘influence’…
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“Peak Content” should act as call-to-arms on content marketing – Make it count
As studies point to a decline in engagement rates, the focus should not be about the quantity of content…
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Writing for the Web: Plain English has never been so vital
It’s time to ditch corporate speak once and for all. In the era of eight-second attention spans we need…
