Why customer case studies should be your priority right now
‘Show, don’t tell’ is a vital concept when informing and persuading audiences. In an era when decision-makers are increasingly…
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How to brief a copywriter or content creator
Copywriting has changed in the age of generative artificial intelligence (AI). I find myself doing a lot more editing of…
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PR and Data: The Art of Writing Reports
PR Moment recently published an article asking, “is PR data deficient?” I submitted some comments that weren’t used, but I thought…
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The Importance of Getting AI in Context
Let’s talk about artificial intelligence (AI) again. I’ve commented on so many other people’s LinkedIn posts recently that I…
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Being a digital nomad: Is it as easy as it looks?
Recently, a number of comms industry pros in my Twitter feed have been talking about the potential benefits of a digital…
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What journalists bring to PR
Many journalists cross over to the ‘dark side’ of PR. As with any other career transformation, some succeed and…
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How to create a content calendar
Nine in ten B2B marketers (91%) use content marketing, so do around 86% of B2C marketers*. Recent studies also…
