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What journalists bring to PR

Many journalists cross over to the ‘dark side’ of PR. As with any other career transformation, some succeed and some don’t. As someone who considers two years in the IT trade pressroom as my most… 

Chris Lee influencer marketing training

How to create a content calendar

Nine in ten B2B marketers (91%) use content marketing, so do around 86% of B2C marketers*. Recent studies also show that search drives more site referral traffic than social media. With this in mind, it’s… 

Chris Lee influencer marketing training

Podcast: Influencer Relations Best Practice

In the second of three discussions on Influencer Relations, I sat down with fellow independent consultants, Ste Davies and Scott Guthrie, to discuss best practice for PR professionals looking to work with influencers. We cover:… 

Chris Lee influencer marketing training

Brands need to get podcasting in 2018

A lot of PR prediction posts for 2018 will focus on the sexy world of Augmented Reality (AR), Virtual Reality (VR) and Artificial Intelligence (AI). While these are all valid, there is another established medium… 

Chris Lee influencer marketing training

Embrace the micro-influencer

A brilliant interview with clothes retailer AllSaints reveals a major brand consciously aiming for mid-tier bloggers, proving that ‘influence’ is not all about size. Anyone who’s worked in PR will be familiar with the tiered…