Since the turn of the year, I’ve already run three sessions for large companies who want their organisation’s staff to use LinkedIn more effectively. Here’s a summary of what I’ve presented on how staff can help their organisation win new business and build long-term relationships, plus some supporting tips from my Twitter network. As an
I’m sure you’ve logged into LinkedIn at some point, seen an invitation to congratulate someone on their job move and asked yourself: “Who is that? When and why did we connect?” Well, I just cut nearly a quarter of my contacts. Here’s why and how you can hone your LinkedIn network too. Inspired by recent
Influencer marketing is high on the agenda of PR agencies and the brands they represent. But how many understand how to find influencers, how they work, when and whether to pay them, or the role of microinfluencers, for example? I’ve been on both sides having run influencer relations for B2B and B2C brands, and on
How can brands best prepare and distinguish between genuine customer complaints and Internet trolls? Here are our six steps for managing online customer service. The Internet has always been toxic long before 2016, this most polarising of years. In 2015, a quarter of UK teens reported being trolled online. For brands keen – rightly
[Originally posted November 2016. Updated July 2020] Work is changing. Even prior to the Covid-19 pandemic, there was a large move to freelancing and this number will be bolstered significantly by lay-offs in the PR sector. I have been freelance digital marketing consultant and copywriter for around ten years in total, including as a “digital
Twitter is now ten years old. I joined on 29 March 2008 after resisting for a few months, but in the end social media – and Twitter in particular – resurrected my comms career. Here is my view on keeping Twitter in perspective and where I think it needs to go next. Today marks eight
