In the second of three discussions on Influencer Relations, I sat down with fellow independent consultants, Ste Davies and Scott Guthrie, to discuss best practice for PR professionals looking to work with influencers.
We cover:
- The growth and future consolidation of influencer platforms
- Creative control and ownership
- How influencers work differently from journalists
- How to identify influencers to ensure they are the right fit for your brand
- The importance of disclosure
What do you think? Leave a comment below or discuss with us on Twitter.
If you missed the first part of this series, have a listen as we discuss the current state of influencer marketing. And if your team needs influencer relations training, please get in touch.