I’m sure you’ve logged into LinkedIn at some point, seen an invitation to congratulate someone on their job move and asked yourself: “Who is that? When and why did we connect?” Well, I just cut nearly a quarter of my contacts. Here’s why and how you can hone your LinkedIn network too. Inspired by recent
Nine in ten B2B marketers (91%) use content marketing, so do around 86% of B2C marketers*. Recent studies also show that search drives more site referral traffic than social media. With this in mind, it’s imperative that organisations produce a consistent flow of high-quality content to draw in site visitors and inform and persuade them
In the second of three discussions on Influencer Relations, I sat down with fellow independent consultants, Ste Davies and Scott Guthrie, to discuss best practice for PR professionals looking to work with influencers. We cover: The growth and future consolidation of influencer platforms Creative control and ownership How influencers work differently from journalists How to
The role of influencers in the decision-making journey and how to best work with them continues to dominate discussion within PR and marketing. Recent studies, such as the Edelman Trust Barometer 2018 and this research from Prizeology, point to an erosion in trust between influencers and the public, where once they enjoyed good levels of
In PR and wider business, PowerPoint is unavoidable. Whether It’s in new business pitches, internal and client reports, or public speeches, your PowerPoint skills can really make you stand out…or let you down. With this in mind – and given some designers charge £100 a page for their services – why don’t employers spend more
Love them or loath them, the press release seems set to stay as a PR tool. Very few of them are effective, so – having written hundreds and received tens of thousands of press releases in my career – here’s your guide on how to write an effective press release. The jury is out on the
A lot of PR prediction posts for 2018 will focus on the sexy world of Augmented Reality (AR), Virtual Reality (VR) and Artificial Intelligence (AI). While these are all valid, there is another established medium that offers and intimate one-to-one experience that many brands are still ignoring: podcasting. I have been podcasting since 2006 in
The frequent misuse of the terms “strategy” and “tactics” in public relations annoys me. If you’re a student of PR or even just unsure of the difference between strategy and tactics, this post will answer your questions. A few years ago I charged a young account manager with developing a strategy for a client as
Disclosure is a big deal in an era of mistrust. PRs should lead by example and disclose client interest in their social media activity. [Disclaimer: The following does not constitute legal advice] I’m sure we’ve all seen it: someone we follow in the PR industry sharing a brand campaign without any indication as to whether
When I looked online into the subject of PR degrees I found more than 30 institutions offering such courses. It’s a hot topic and university courses must keep pace with rapid change in the comms sector to remain relevant. So I’ve invited a student onto the podcast to discuss it further. I’ve worked with academia
