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“Peak Content” should act as call-to-arms on content marketing – Make it count

By Chris Lee10/03/2016Content Marketingcontent marketing, content marketing best practice, Peak content

As studies point to a decline in engagement rates, the focus should not be about the quantity of content marketing output; it should always be on quality. Engagement rates are on the wane, according to a major study, which may cause a few brands to assess their content strategies, but […]

Writing for the Web: Plain English has never been so vital

It’s time to ditch corporate speak once and for all. In the era of eight-second attention spans we need to get to the point. Fast. Here’s how. Writing for the Web is an art in itself and there are three key reasons for this: 1) Attention spans are shorter than […]