You can’t help but notice the rise of ‘brand storyteller’ roles, some of which are paying high six-figure salaries. Also, you may have seen more chat around ‘personal branding’. Why now? For me, it’s all about differentiation in an age of AI slop and ‘comfortable sameness’ (my definition). When you’ve […]
Did you see the CIPR and PRCA’s joint letter urging the media to verify the authenticity of their PR sources? Can you believe it’s come to this? The use of AI in PR is, all too often, a lesson of the old adage, ‘just because you can, don’t mean you […]
[updated December 2025] Love them or loathe them, the press release seems set to stay as a PR tool. Very few of them are effective, so, having written hundreds and received tens of thousands of press releases in my career, here’s your guide on how to write an effective press […]
I hope you share my concern about one of the key conversations around artificial intelligence (AI), that it will do away with entry-level jobs. Why? Because leaders in our industry aren’t born, they’re shaped by their career. And, without entry-level professionals in any industry, we will ultimately be left without […]
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I’ve been coming to the BrightonSEO conference since the second edition, and the October 2025 event was possibly the most useful I have ever attended. Chiefly, because we all need to keep up to date with AI search*. As a B2B tech content strategist and copywriter, I am particularly keen […]
Last week’s PRmoment webinar on ‘GEO, Misinformation and the News: The Impact of AI on Trust of the Media’ was absolutely fascinating. Here are my takeaways for PRs. The top-line message was essentially what we already know: that PRs need to understand how large language models (LLMs) work so we […]
Last week, I went along to an event hosted by comms agency Fire on the Hill, where the company unveiled the findings of its latest study, The Voice of the Chief Communications Officer, involving the views of 200+ comms leaders in the UK and US. The findings were then discussed […]
Last night, I attended an excellent event hosted by Fourth Day at Somerset House, titled Truth, Trust and Downright Lies. Four panellists discussed how communications pros can address the rising threat of misinformation (accidental spreading of inaccurate information) and disinformation (deliberately misleading content). Here’s my summary for those who couldn’t […]
I’ve been in the tech sector long enough to see a lot of hype cycles before tools – from search engines to social media – eventually settle down into the general work environment. We’re over two years into the generative Artificial Intelligence (AI) journey, yet I feel many are still […]
PR Moment recently published an article asking, “is PR data deficient?” I submitted some comments that weren’t used, but I thought I would build out on that question and examine the art of writing reports for PR purposes. I’ve been in tech PR and comms for 26 years, and one of the […]