Let’s talk about artificial intelligence (AI) again. I’ve commented on so many other people’s LinkedIn posts recently that I thought I may as well condense them into one. Here we go… Basically, I think we’re still in the early stages of a hype cycle. Lots of brands and agencies may initially view AI as a chance
As part of your marketing, does your brand promote its executives as influencers in their own right? While the temptation is to view social media influencers in the same vein as the media – something outside the organisation that we need to engage with to reach an audience – in reality, when it comes to
I was in Brighton this week for the BrightonSEO fringe event, the PR and Link Building Show. I’ve been coming to BrightonSEO since the second edition more than a decade ago, but not attended in person since 2019, when I trained and spoke here. It was great to be back among the digital PR and search community
When you brief your copywriter, how do you make sure that they’ll deliver copy that is bang on-message? The answer often lies in the way you brief. In this post, we look at the easiest way to brief your copywriter, so they can nail your tone of voice and messaging first time. We include some key
How often do we hear a politician say that ‘sport and politics should not mix’? The fact is, they always have – and politicians know it. The comms challenge is how to work with this reality, identify potential threats, and get your messaging right. Politicians are contrary beasts. Members of the same political party this
Two reports came out this week that underline the value and opportunity for business leaders to communicate effectively in the current environment. I take a look at what Edelman’s 2021 Trust Barometer and Brunswick Group’s Connected Leadership reports mean for business leaders. Remember how many of us struggled to get senior leadership to communicate on
So it finally happened: I’ve just worked with someone who was born after I started my career. This got me thinking about what anyone entering our industry now will need to know in their first year in communications. I’ve been in tech PR, journalism and digital for 22 years now. Either through agency work or training that
I’ve written a non-fiction book, found a publisher to bring it to life, and it’s out in April 2021. Despite a background in print and online journalism, blogging and PR, this is my first attempt at a non-fiction book, so here’s what I’ve learned so far along the way. My creative outlet outside of work
Recently, a number of comms industry pros in my Twitter feed have been talking about the potential benefits of a digital nomad lifestyle. Fuelled by news stories like the Barbados Welcome Stamp, which gives people the opportunity to work remotely on the Caribbean island for 12 months, and other similar visas, many people are considering the merits of remote
Eight Moon Media · Influencer Marketing in 2020 I gathered together two of the leading authorities on influencer marketing in Michelle Goodall, head of marketing for Guild, and Scott Guthrie to discuss the state of the discipline in 2020. We assess the findings of the CIPR’s State of PR survey, which was launched on 15
