My speech at the BrightonSEO spring conference covered how to convince your boss or client to give your communications idea the green light. For those of you who couldn’t make it, here’s a redaction of what I said… I’ve been in the PR and digital industry for twenty years now […]
From expanding our use of words to practical ways to keep a healthy mind in a healthy body, there were some valuable takeaways from the latest TEDx Royal Tunbridge Wells talks. I played a small role in the team that brought together the fifth TEDx to be held in Royal […]
Many journalists cross over to the ‘dark side’ of PR. As with any other career transformation, some succeed and some don’t. As someone who considers two years in the IT trade pressroom as my most valuable grounding for a further 17 years in PR, I want to discuss what a […]
What does your organisation do? How does your product or service help your customers? How do you present that information in plain English, or indeed, any language? This is an issue that many organisations seem to struggle with on their all-important ‘About Us’ page. Here’s how to write a solid […]
Nine in ten B2B marketers (91%) use content marketing, so do around 86% of B2C marketers*. Recent studies also show that search drives more site referral traffic than social media. With this in mind, it’s imperative that organisations produce a consistent flow of high-quality content to draw in site visitors […]
In the second of three discussions on Influencer Relations, I sat down with fellow independent consultants, Ste Davies and Scott Guthrie, to discuss best practice for PR professionals looking to work with influencers. We cover: The growth and future consolidation of influencer platforms Creative control and ownership How influencers work […]
Love them or loath them, the press release seems set to stay as a PR tool. Very few of them are effective, so – having written hundreds and received tens of thousands of press releases in my career – here’s your guide on how to write an effective press release. The […]
A lot of PR prediction posts for 2018 will focus on the sexy world of Augmented Reality (AR), Virtual Reality (VR) and Artificial Intelligence (AI). While these are all valid, there is another established medium that offers and intimate one-to-one experience that many brands are still ignoring: podcasting. I have […]
I’ve been reading how Artificial Intelligence (AI) is going to replace PR jobs. I believe quite the reverse is true. Automating low-skilled, repetitive tasks will free many to do more meaningful, thoughtful PR. You can never replace human authenticity with robots in a people industry. I read this thoughtful piece […]
A brilliant interview with clothes retailer AllSaints reveals a major brand consciously aiming for mid-tier bloggers, proving that ‘influence’ is not all about size. Anyone who’s worked in PR will be familiar with the tiered system of influence. Naturally, PRs will pitch to media with the widest and most relevant […]
