I’m on both sides of the PR-Influencer dynamic. I ran influencer campaigns in-agency for big brands for nearly a decade, judge influencer award categories, and am also technically a ‘micro-influencer’ via my football culture site and podcast, Outside Write. After some recent poor pitches, even from lead agencies, I am going to impart some tips
I’ve been podcasting in some guise or other for work and pleasure since 2006-07. I just completed a series of 100 consecutive podcasts over three years for my ‘side hustle’, football history and culture blog, Outside Write, and I want to share some key learnings with you. I first experimented with podcasting way back when
Working in media and social media means non-stop scrutiny of the news agenda. You don’t want to miss that newsjacking opportunity, that journo request, or that latest Google algorithm update post. The average Briton checks their phone 28 times a day, and let’s face it, social media has become an angry place. So how can
I chaired one of two major industry meet-ups last week on the opportunity for PR and SEO. These are the key takeaways on the opportunities for public relations teams – both in-house and agency-side. Last week, there were two events dedicated to PR and SEO, underlining the increasing attention that PR is showing to search
PR played a key role in the latest BrightonSEO conference as the two symbiotic disciplines continue to integrate. The three speakers in the afternoon session were perfectly placed to cover the topic from both sides. Here are the key takeaways… PR stunts are making a comeback Laura Hampton from Impression was up first, discussing how
In a polarising age, people are understandably keen to show their indignation publicly. But sharing even content you don’t agree with gives it oxygen, drives eyeballs to it, and doubtless fuels the writer’s ego. Is it time we turned the other digital cheek? I have run social media training sessions for the best part of
In this podcast, we discuss the changing nature of crisis communications with Laura Sutherland, founder of Aura PR and PR Fest. How does the current climate of fake news spreading at the speed of clicks impact the way that brands organise, coordinate and respond?
Extinction Rebellion is just the latest in a long line of attempts to raise awareness of humanity’s role in destroying its own planet. I believe that the real change agents for the large corporations to operate more sustainably and even play a role in fixing a dire environmental situation may be PR teams. More specifically,
My speech at the BrightonSEO spring conference covered how to convince your boss or client to give your communications idea the green light. For those of you who couldn’t make it, here’s a redaction of what I said… I’ve been in the PR and digital industry for twenty years now and seen a lot of
Since the turn of the year, I’ve already run three sessions for large companies who want their organisation’s staff to use LinkedIn more effectively. Here’s a summary of what I’ve presented on how staff can help their organisation win new business and build long-term relationships, plus some supporting tips from my Twitter network. As an
