B2b tech copywriting that earns attention
Eight Moon Media provides copywriting, messaging audits and comms training for B2B technology firms and their PR agencies. We have a combined 40+ years of experience in B2B tech as journalists, PR consultants and content strategists, writing for audiences of IT decision-makers across SaaS, cloud, cybersecurity, FinTech and electric vehicles.
If your content needs to convince a CIO, a CTO or a procurement lead, you’re in the right place.
Content and Copywriting
White papers, reports, blog posts, Q&As, web copy, press releases and executive thought leadership, written by people who’ve spent decades interviewing, editing and writing for the B2B tech press.
We turn subject-matter expertise into content that IT decision-makers will actually read, whether that’s a single flagship report or an ongoing content programme.
Messaging audits
Many B2B tech companies sound alike. Same claims, same language. Buyers can’t tell you apart, and neither can the AI tools they increasingly use to research vendors.
Our audit assesses your messaging and content across your website and LinkedIn, benchmarks you against three to five named competitors, and identifies the gaps and opportunities they’ve left open. You get a clear report with actionable recommendations you can feed straight into your content planning.
It’s the fastest way to find out how you actually sound to your market.
Explore our Messaging Audit
Proofreading and Fact-checking
Using AI to draft content? Someone still needs to catch any hallucinations, identify errors and maintain a consistent brand voice. We provide editorial quality control for AI-assisted content, so your credibility survives your efficiency gains.
Explore Proofing and Fact-checking.
Training and Workshops
Search has changed. Your buyers now ask ChatGPT, Gemini and Perplexity before they ever reach your website. Our training helps PR and comms teams write content that gets cited by AI search (GEO) and helps executives build credible personal brands on LinkedIn.
Delivered in person or remotely, tailored to agencies and in-house teams.
Explore Training.
Why choose us?
40+ years combined in B2B tech. Journalism, PR consultancy, social media and content strategy. We know your market because we’ve reported on it, pitched to it and written for it.
An editor’s eye, an outsider’s perspective. We spot the jargon, gaps and blind spots that internal teams can’t see.
Flexible engagement. One-off projects, monthly retainers or periodic audits that track your messaging against competitors over time.
Ready to get started?
Whether you need a single project or an ongoing editorial partnership, we’ll shape a service that fits.
Let’s talk. Please contact us to discuss your needs.