Find the messaging gaps your competitors have missed
Do you know how your messaging compares to your competitors? Our Messaging Audit service identifies the gaps and opportunities for your messaging.
In B2B tech, many companies sound more similar than they realise. How do you make sure you stand out?
Our Messaging Audit provides an independent, expert view of your current positioning, how your messaging compares to your key competitors, and identifies the messaging gaps in the market that you could explore.
What your Messaging Audit involves
We take a structured, evidence-based look at your and your competitors’ positioning side by side. We identify what’s being claimed across your market, where competitors overlap, and which territory nobody currently owns.
The analysis is carried out by expert B2B tech communications specialists with four decades of combined experience in PR, social media, and editorial.
Who conducts the Messaging Audit?
The audit is carried out by Chris Lee and Rennie Brown, experienced communications and copywriting professionals with decades of multi-market experience working for B2B tech brands.
What you get in your Messaging Audit
- In-depth analysis of your website, and three to five competitor sites
- LinkedIn presence and positioning review
- Value proposition and pain point mapping
- A cross-competitor comparison matrix
- Messaging gap analysis, identifying unclaimed positioning territory
- A one-page messaging recommendations summary
- A full structured report with clear findings
- A follow-up call to discuss the findings
The output
We will provide you with a concise, practical report providing insights that you can act on immediately. The report is designed to be shared internally with your leadership team, your agency, or anyone else who needs to understand where your messaging should go next. We will talk you through the findings on a call.
Who this the Messaging Audit for?
B2B tech companies or PR agencies that want a clear, independent assessment of how their or their clients’ messaging positions them in their market. Marketing directors, heads of comms, and PR leads who know something isn’t quite working but need the evidence and the external perspective to know what to do about it.
How much does it cost?
Our Messaging Audit starts at £1,500+VAT for an analysis of your website and three competitors.
To find out more or discuss whether a Messaging Audit is right for your business, please get in touch.