Why customer case studies should be your priority right now
‘Show, don’t tell’ is a vital concept when informing and persuading audiences. In an era when decision-makers are increasingly…
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How to brief a copywriter or content creator
Copywriting has changed in the age of generative artificial intelligence (AI). I find myself doing a lot more editing of…
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Ignore the hype: PR Account Execs still matter in the age of AI
I hope you share my concern about one of the key conversations around artificial intelligence (AI), that it will…
