The Ultimate Guide to B2B Thought Leadership
Whether you love or hate the term ‘thought leadership’, it’s here to stay, and it’s a critical part of…
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AI for PR: Review of AI-Powered PR Operating Platform, Agentcy
Several agencies have released AI tools for PR, particularly around AI search. I trialled one that goes beyond purely…
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Why customer case studies should be your priority right now
‘Show, don’t tell’ is a vital concept when informing and persuading audiences. In an era when decision-makers are increasingly…
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How to brief a copywriter or content creator
[Updated 24 August 2026] Copywriting has changed in the age of generative artificial intelligence (AI). I find myself doing…
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Ignore the hype: PR Account Execs still matter in the age of AI
I hope you share my concern about one of the key conversations around artificial intelligence (AI), that it will…
