Last night, I attended an excellent event hosted by Fourth Day at Somerset House, titled Truth, Trust and Downright Lies. Four panellists discussed how communications pros can address the rising threat of misinformation (accidental spreading…
I’ve been in the tech sector long enough to see a lot of hype cycles before tools – from search engines to social media – eventually settle down into the general work environment. We’re over…
PR Moment recently published an article asking, “is PR data deficient?” I submitted some comments that weren’t used, but I thought I would build out on that question and examine the art of writing reports for PR…
Let’s talk about artificial intelligence (AI) again. I’ve commented on so many other people’s LinkedIn posts recently that I thought I may as well condense them into one. Here we go… Basically, I think we’re still…
As part of your marketing, does your brand promote its executives as influencers in their own right? While the temptation is to view social media influencers in the same vein as the media – something…
I was in Brighton this week for the BrightonSEO fringe event, the PR and Link Building Show. I’ve been coming to BrightonSEO since the second edition more than a decade ago, but not attended in person since…
So it finally happened: I’ve just worked with someone who was born after I started my career. This got me thinking about what anyone entering our industry now will need to know in their first year in…
I’ve written a non-fiction book, found a publisher to bring it to life, and it’s out in April 2021. Despite a background in print and online journalism, blogging and PR, this is my first attempt…
Recently, a number of comms industry pros in my Twitter feed have been talking about the potential benefits of a digital nomad lifestyle. Fuelled by news stories like the Barbados Welcome Stamp, which gives people the opportunity to…
My speech at the BrightonSEO spring conference covered how to convince your boss or client to give your communications idea the green light. For those of you who couldn’t make it, here’s a redaction of…