Comms budgets and influence is on the rise, while DEI takes a back seat: Learnings from new research and panel discussion
Last week, I went along to an event hosted by comms agency Fire on the Hill, where the company…
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How Communications Professionals Can Tackle Mis/Disinformation
Last night, I attended an excellent event hosted by Fourth Day at Somerset House, titled Truth, Trust and Downright…
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Content marketing: When to use AI and when to use a skilled human?
I’ve been in the tech sector long enough to see a lot of hype cycles before tools – from…
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PR and Data: The Art of Writing Reports
PR Moment recently published an article asking, “is PR data deficient?” I submitted some comments that weren’t used, but I thought…
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The Importance of Getting AI in Context
Let’s talk about artificial intelligence (AI) again. I’ve commented on so many other people’s LinkedIn posts recently that I…
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How to build company executives’ profiles on LinkedIn™
As part of your marketing, does your brand promote its executives as influencers in their own right? While the…
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How to EEAT Well: Summary of the PR and Link Building Show
I was in Brighton this week for the BrightonSEO fringe event, the PR and Link Building Show. I’ve been…
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From Argentina to Alaska w/ 260 Litros
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How to Minimize Your Footprint on Trail
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Reliving our closest wildlife encounters
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