B2B FinTech Copywriting

Copy for FinTech companies, written for risk, compliance and finance buyers

I write white papers, reports, web copy and blog posts for FinTech companies aiming to inform and persuade IT decision-makers within financial institutions. 

After 28 years covering B2B tech in both PR and the tech media, I’ve seen the FinTech sector evolve from early digital services through to the age of agentic AI. I’ve covered sectors ranging from payments to compliance (KYC/AML), so I understand what IT decision-makers need from FinTech copywriting.

“I’ve worked with Chris for several years, because I know he understands our brand and our audiences and trust him to communicate our message clearly.”

Clodagh Beveridge, Global Communications & Content Marketing Director, Fenergo

What I write

  • White papers and reports on a wide range of FinTech topics 
  • Blog posts and Q&As that build thought leadership 
  • Web copy for platforms and solutions aimed at financial institutions 
  • Press releases covering partnerships, funding, regulatory milestones and product launches

Rates

£500 per day + VAT. A typical blog post or Q&A is one day, including a subject matter expert interview and one round of edits. White papers and longer reports are quoted per project once scope is confirmed.

FAQ

What makes FinTech copywriting different from general B2B tech copywriting?

FinTech copywriting must satisfy both internal reviewers, to ensure no performance claims are overstated, and the buyers evaluating the product or service. It’s a delicate balance.

How do you tend to work on B2B FinTech copywriting projects?

It all starts with a quick online call over Zoom, Teams, Google Meet, whichever suits you. I will take a brief, raise any questions, then interview any relevant spokespeople. I will present the first draft within the agreed timeframe, and the fee includes a round of edits. 

What do you need from us to get started?

I use a briefing template, or you may have your own, which should include guidance around messaging, target audiences, and tone of voice. This essential groundwork means we are more likely to get it right first time.

Not sure your FinTech messaging differentiates you from competitors? My messaging and content auditbenchmarks your positioning against three to five competitors in your space.

Get in touch, and I’ll reply the same working day.