I chaired one of two major industry meet-ups last week on the opportunity for PR and SEO. These are the key takeaways on the opportunities for public relations teams – both in-house and agency-side. Last week, there were two events dedicated to PR and SEO, underlining the increasing attention that PR is showing to search
PR played a key role in the latest BrightonSEO conference as the two symbiotic disciplines continue to integrate. The three speakers in the afternoon session were perfectly placed to cover the topic from both sides. Here are the key takeaways… PR stunts are making a comeback Laura Hampton from Impression was up first, discussing how
The correlation between an organisation’s content and outreach, and its ability to rank highly on search engines is only getting stronger. PR may have thought it owns reputation, outreach and content, but is that assumed position under threat from SEO agencies? I have been fascinated and encouraged by the conversations within the search industry –
