Effective influencer relations are critical to successful PR. In this podcast with freelance tech journalist Gordon Kelly, we discuss: the evolving role of the press release what makes a good story in the first place how to pitch to journalists Have a listen and we’d love to hear your anecdotes, tips and feedback in the
All organizations claim to put their customers first. But if they’re using confusing jargon and providing poor web user experience, then that promise is quickly undermined. In the age of growing semantic search and in the name of common sense, it’s time B2B organisations in particular spoke the language of their audience. There’s a wonderful
The correlation between an organisation’s content and outreach, and its ability to rank highly on search engines is only getting stronger. PR may have thought it owns reputation, outreach and content, but is that assumed position under threat from SEO agencies? I have been fascinated and encouraged by the conversations within the search industry –
Making the career jump from journalism to PR is now a “chasm”, according to a recent PR Week piece. Having made the hop from journalism to PR myself, I think journalistic experience has never been more vital. The changing skillset required to success in modern communications means that moving from journalism to PR is a
Content needs to serve a purpose to both the publisher and its audience. Quite often, the audience is left behind as brands focus on the hard sell. Here’s how to plan and seed content properly. This thought-provoking post on content marketing performance is a timely wake-up call for content marketers who focus on what I call
As CEOs at the world’s leading companies continue to embrace social media, it is time for less progressive boards to follow suit. How can you help bring your executives up to speed? Last year, a study by Weber Shandwick found that 80% of CEOs at the world’s 50 largest companies are engaged on social media.
The Public Relations Consultants Association (PRCA), of which I am a member and certified trainer, invited me to contribute a blog post recently on how work and agency structures are changing due to social and technological change. Below is what I believe. The original post is here. In its end of year review for 2015, PR Week
