The frequent misuse of the terms “strategy” and “tactics” in public relations annoys me. If you’re a student of PR or even just unsure of the difference between strategy and tactics, this post will answer your questions. A few years ago I charged a young account manager with developing a strategy for a client as
Disclosure is a big deal in an era of mistrust. PRs should lead by example and disclose client interest in their social media activity. [Disclaimer: The following does not constitute legal advice] I’m sure we’ve all seen it: someone we follow in the PR industry sharing a brand campaign without any indication as to whether
When I looked online into the subject of PR degrees I found more than 30 institutions offering such courses. It’s a hot topic and university courses must keep pace with rapid change in the comms sector to remain relevant. So I’ve invited a student onto the podcast to discuss it further. I’ve worked with academia
I’ve been reading how Artificial Intelligence (AI) is going to replace PR jobs. I believe quite the reverse is true. Automating low-skilled, repetitive tasks will free many to do more meaningful, thoughtful PR. You can never replace human authenticity with robots in a people industry. I read this thoughtful piece on the PRCA blog around
There are few positives from Edelman’s new Trust Barometer, but our belief in what we find in Search is on the rise. Couple this with other recent data on the trustworthiness of influencers and ethical brands you can see the emerging trust challenges for PR. Trust is the currency of the Internet. That’s how I
My guest in this podcast is Rich Leigh who runs his own consumer PR agency in Gloucester, England. We talk: Measurement: How SEO and PR are married with social and content, therefore metrics should reflect true business objectives, not vanity metrics or (the amazingly still-used) advertising value equivalent The London Bubble: Prompted by Marshall Manson
After the digital land grab, PR agencies seem to be faced with a choice: specialise in PR or go all-out into multi-disciplined comms. Is there still a role for the middle ground? This recent post from the respected Altimeter Group argues strongly that PR has lost its seat at the digital table. Budgets that
From high CEO pay to ‘charity muggers’: charities face a number of perception challenges as they seek to raise funds and make a genuine difference to lives around the world. I caught up with charity specialist Ben Matthews to understand how charities are embracing PR, social media and content to get their message out. “Hello! Have
Sometimes communications teams just need to step away from the brand and think objectively on the implications of their ideas. At the recent BrightonSEO conference, Catherine Warrilow of Oxford-based Seriously PR outlined to delegates how to avoid PR own goals. I caught up with her to discuss further. The recent “Boaty McBoatface” incident was the
We talk to Max Tatton-Brown, managing director of London-based integrated comms firm Augur, about: What makes an efficient communications agency in 2016 The role of Paid Media in amplifying content How smaller, modern and integrated agencies could threaten the established players This really is a great conversation and there are nice shout-outs for Battenhall and Montfort, although apologies upfront
