The correlation between an organisation’s content and outreach, and its ability to rank highly on search engines is only getting stronger. PR may have thought it owns reputation, outreach and content, but is that assumed position under threat from SEO agencies? I have been fascinated and encouraged by the conversations within the search industry –
Making the career jump from journalism to PR is now a “chasm”, according to a recent PR Week piece. Having made the hop from journalism to PR myself, I think journalistic experience has never been more vital. The changing skillset required to success in modern communications means that moving from journalism to PR is a
Content needs to serve a purpose to both the publisher and its audience. Quite often, the audience is left behind as brands focus on the hard sell. Here’s how to plan and seed content properly. This thought-provoking post on content marketing performance is a timely wake-up call for content marketers who focus on what I call
As CEOs at the world’s leading companies continue to embrace social media, it is time for less progressive boards to follow suit. How can you help bring your executives up to speed? Last year, a study by Weber Shandwick found that 80% of CEOs at the world’s 50 largest companies are engaged on social media.
The Public Relations Consultants Association (PRCA), of which I am a member and certified trainer, invited me to contribute a blog post recently on how work and agency structures are changing due to social and technological change. Below is what I believe. The original post is here. In its end of year review for 2015, PR Week
The PR industry reports that it needs and wants more training to remain competitive, with SEO and blogger outreach key areas of focus. The industry needs to grasp the nettle now if it is to remain competitive and relevant going forward. The PRCA’s Digital Report 2015 highlighted the desire for increased training and information in
It’s time to ditch corporate speak once and for all. In the era of eight-second attention spans we need to get to the point. Fast. Here’s how. Writing for the Web is an art in itself and there are three key reasons for this: 1) Attention spans are shorter than ever In an era where
