With Snapchat established, Periscope picking up and Facebook live video on its way, ‘instant’ social media has entered the marketing sphere. In this podcast I catch up with social and digital consultant Gary Andrews about the opportunities and threats presented by instant social media. In this 12-minute podcast, we cover: – Why instant social has
Communications professionals have had to become more rounded in the digital era. This means understanding how to use data analytics in PR. Data can provide the context in which great ideas can exist, according to Will McInnes, Chief Marketing Officer at social media monitoring and analytics tool, Brandwatch. In this podcast, Will outlines the value of
The rise of Paid Media as a means to reach audiences impacts the communications industry in terms of content, skills and budget. In this podcast, I caught up with Farhad Koodoruth, co-founder of PR and digital marketing agency Threepipe, to understand where Paid Media fits into the customer decision journey, and how the practice is
Twitter is now ten years old. I joined on 29 March 2008 after resisting for a few months, but in the end social media – and Twitter in particular – resurrected my comms career. Here is my view on keeping Twitter in perspective and where I think it needs to go next. Today marks eight
We talk to Max Tatton-Brown, managing director of London-based integrated comms firm Augur, about: What makes an efficient communications agency in 2016 The role of Paid Media in amplifying content How smaller, modern and integrated agencies could threaten the established players This really is a great conversation and there are nice shout-outs for Battenhall and Montfort, although apologies upfront
Effective influencer relations are critical to successful PR. In this podcast with freelance tech journalist Gordon Kelly, we discuss: the evolving role of the press release what makes a good story in the first place how to pitch to journalists Have a listen and we’d love to hear your anecdotes, tips and feedback in the
Google has given bloggers very clear instructions on how to disclose interest when reviewing products provided to them by brands. PR professionals should know these rules when dealing with bloggers. Blogs could be hit by a Google penalty if site owners do not adhere to new best practice guidelines. In this Webmasters post, Google instructs
As studies point to a decline in engagement rates, the focus should not be about the quantity of content marketing output; it should always be on quality. Engagement rates are on the wane, according to a major study, which may cause a few brands to assess their content strategies, but the supposed phenomenon about “Peak
Have you spotted Paid Media creeping into your scope of work in recent years as a way to increase reach? Paid Media and PR form a symbiotic relationship. Here’s why… Paid Media is now part of the PR mainstream. We’ve become advertisers almost by accident and as a result can now gain a holistic view
All organizations claim to put their customers first. But if they’re using confusing jargon and providing poor web user experience, then that promise is quickly undermined. In the age of growing semantic search and in the name of common sense, it’s time B2B organisations in particular spoke the language of their audience. There’s a wonderful
