I’ve been reading how Artificial Intelligence (AI) is going to replace PR jobs. I believe quite the reverse is true. Automating low-skilled, repetitive tasks will free many to do more meaningful, thoughtful PR. You can never replace human authenticity with robots in a people industry. I read this thoughtful piece on the PRCA blog around
As a freelance copywriter I have to make sure my copy serves two audiences well. It must engage, entertain, educate and often persuade human readers, and please search engines. I use a range of free copywriting tools help me remain disciplined in the copy I write. Not only for my tech sector clients, this
There are few positives from Edelman’s new Trust Barometer, but our belief in what we find in Search is on the rise. Couple this with other recent data on the trustworthiness of influencers and ethical brands you can see the emerging trust challenges for PR. Trust is the currency of the Internet. That’s how I
Influencer marketing is high on the agenda of PR agencies and the brands they represent. But how many understand how to find influencers, how they work, when and whether to pay them, or the role of microinfluencers, for example? I’ve been on both sides having run influencer relations for B2B and B2C brands, and on
My guest in this podcast is Rich Leigh who runs his own consumer PR agency in Gloucester, England. We talk: Measurement: How SEO and PR are married with social and content, therefore metrics should reflect true business objectives, not vanity metrics or (the amazingly still-used) advertising value equivalent The London Bubble: Prompted by Marshall Manson
How can brands best prepare and distinguish between genuine customer complaints and Internet trolls? Here are our six steps for managing online customer service. The Internet has always been toxic long before 2016, this most polarising of years. In 2015, a quarter of UK teens reported being trolled online. For brands keen – rightly
[Originally posted November 2016. Updated July 2020] Work is changing. Even prior to the Covid-19 pandemic, there was a large move to freelancing and this number will be bolstered significantly by lay-offs in the PR sector. I have been freelance digital marketing consultant and copywriter for around ten years in total, including as a “digital
As we have covered before, Paid Media is an essential part of PR and communications. In this podcast, we catch up with Shea Bennett from the branding and marketing consultancy Identity Group to deep-dive into Facebook advertising. Have a listen. There are some cracking insights on how to use Facebook for B2B and how Facebook’s
I was asked recently for my advice on how to break into the communications industry. Things have changed dramatically since I started out at a small tech PR agency in the late 90s, but having interviewed hundreds of prospects in recent years, here are my top tips: Major in a field that matches your skillset
BrightonSEO is upgrading venues again. The 2 September 2016 meeting will be at the Brighton Centre, and in this podcast I catch up with organiser and host Kelvin Newman to understand the key themes emerging from this year and training delegates can expect. Enjoy! Hopefully see you in Brighton.
