Tag Archives: SEO PR training

Being a ‘useful brand’ starts with the words we use

By Content Marketing, PR, SEO, , , ,

All organizations claim to put their customers first. But if they’re using confusing jargon and providing poor web user experience, then that promise is quickly undermined. In the age of growing semantic search and in the name of common sense, it’s time B2B organisations in particular spoke the language of their audience. There’s a wonderful

Read More

SEO PR

As PR and Search merge, who should ‘own’ SEO?

By blogger relations training, digital training, PR, SEO, SEO PR training, , , ,

The correlation between an organisation’s content and outreach, and its ability to rank highly on search engines is only getting stronger. PR may have thought it owns reputation, outreach and content, but is that assumed position under threat from SEO agencies? I have been fascinated and encouraged by the conversations within the search industry –

Read More