Making the career jump from journalism to PR is now a “chasm”, according to a recent PR Week piece. Having made the hop from journalism to PR myself, I think journalistic experience has never been more vital. The changing skillset required to success in modern communications means that moving from journalism to PR is a
Content needs to serve a purpose to both the publisher and its audience. Quite often, the audience is left behind as brands focus on the hard sell. Here’s how to plan and seed content properly. This thought-provoking post on content marketing performance is a timely wake-up call for content marketers who focus on what I call
The PR industry reports that it needs and wants more training to remain competitive, with SEO and blogger outreach key areas of focus. The industry needs to grasp the nettle now if it is to remain competitive and relevant going forward. The PRCA’s Digital Report 2015 highlighted the desire for increased training and information in
It’s time to ditch corporate speak once and for all. In the era of eight-second attention spans we need to get to the point. Fast. Here’s how. Writing for the Web is an art in itself and there are three key reasons for this: 1) Attention spans are shorter than ever In an era where
