Podcast listenership is on the rise in the UK, so why is this most portable of formats still largely untapped? Here’s my view on why podcasting suits all companies and some great business podcasts to follow. I’ve been podcasting for nearly a decade, since experimenting for the format with the blog we ran at Rainier
Communications professionals have had to become more rounded in the digital era. This means understanding how to use data analytics in PR. Data can provide the context in which great ideas can exist, according to Will McInnes, Chief Marketing Officer at social media monitoring and analytics tool, Brandwatch. In this podcast, Will outlines the value of
As studies point to a decline in engagement rates, the focus should not be about the quantity of content marketing output; it should always be on quality. Engagement rates are on the wane, according to a major study, which may cause a few brands to assess their content strategies, but the supposed phenomenon about “Peak
All organizations claim to put their customers first. But if they’re using confusing jargon and providing poor web user experience, then that promise is quickly undermined. In the age of growing semantic search and in the name of common sense, it’s time B2B organisations in particular spoke the language of their audience. There’s a wonderful
Making the career jump from journalism to PR is now a “chasm”, according to a recent PR Week piece. Having made the hop from journalism to PR myself, I think journalistic experience has never been more vital. The changing skillset required to success in modern communications means that moving from journalism to PR is a
Content needs to serve a purpose to both the publisher and its audience. Quite often, the audience is left behind as brands focus on the hard sell. Here’s how to plan and seed content properly. This thought-provoking post on content marketing performance is a timely wake-up call for content marketers who focus on what I call
It’s time to ditch corporate speak once and for all. In the era of eight-second attention spans we need to get to the point. Fast. Here’s how. Writing for the Web is an art in itself and there are three key reasons for this: 1) Attention spans are shorter than ever In an era where
