Tag Archives: SEO PR

Being a ‘useful brand’ starts with the words we use

By Content Marketing, PR, SEO, , , ,

All organizations claim to put their customers first. But if they’re using confusing jargon and providing poor web user experience, then that promise is quickly undermined. In the age of growing semantic search and in the name of common sense, it’s time B2B organisations in particular spoke the language of their audience. There’s a wonderful

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PR must upskill to meet opportunity of digital marketing

By digital training, SEO, , , ,

The PR industry reports that it needs and wants more training to remain competitive, with SEO and blogger outreach key areas of focus. The industry needs to grasp the nettle now if it is to remain competitive and relevant going forward. The PRCA’s Digital Report 2015 highlighted the desire for increased training and information in

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