I was in Brighton this week for the BrightonSEO fringe event, the PR and Link Building Show. I’ve been coming to BrightonSEO since the second edition more than a decade ago, but not attended in person since 2019, when I trained and spoke here. It was great to be back among the digital PR and search community
Topical themes at the BrightonSEO conference (April 2018) included the continued rise of voice search, mobile search and perspective on the role of content. One key lesson that’s by no means new – but is certainly often overlooked by many brands – is that ‘less is more’ in content marketing. To give our content the
BrightonSEO is upgrading venues again. The 2 September 2016 meeting will be at the Brighton Centre, and in this podcast I catch up with organiser and host Kelvin Newman to understand the key themes emerging from this year and training delegates can expect. Enjoy! Hopefully see you in Brighton.
Brands were challenged to think seriously about their mission and quality of content at the second and final day of The Inbounder conference in Valencia. Here’s what you need to know… What a brand stands for and why it does what it does was a key theme of day two of The Inbounder conference in
The PR industry reports that it needs and wants more training to remain competitive, with SEO and blogger outreach key areas of focus. The industry needs to grasp the nettle now if it is to remain competitive and relevant going forward. The PRCA’s Digital Report 2015 highlighted the desire for increased training and information in
It’s time to ditch corporate speak once and for all. In the era of eight-second attention spans we need to get to the point. Fast. Here’s how. Writing for the Web is an art in itself and there are three key reasons for this: 1) Attention spans are shorter than ever In an era where
