PR Moment recently published an article asking, “is PR data deficient?” I submitted some comments that weren’t used, but I thought I would build out on that question and examine the art of writing reports for PR purposes. I’ve been in tech PR and comms for 26 years, and one of the absolutely essential skills I developed
Nine in ten B2B marketers (91%) use content marketing, so do around 86% of B2C marketers*. Recent studies also show that search drives more site referral traffic than social media. With this in mind, it’s imperative that organisations produce a consistent flow of high-quality content to draw in site visitors and inform and persuade them
As studies point to a decline in engagement rates, the focus should not be about the quantity of content marketing output; it should always be on quality. Engagement rates are on the wane, according to a major study, which may cause a few brands to assess their content strategies, but the supposed phenomenon about “Peak
It’s time to ditch corporate speak once and for all. In the era of eight-second attention spans we need to get to the point. Fast. Here’s how. Writing for the Web is an art in itself and there are three key reasons for this: 1) Attention spans are shorter than ever In an era where
