I’ve been podcasting in some guise or other for work and pleasure since 2006-07. I just completed a series of 100 consecutive podcasts over three years for my ‘side hustle’, football history and culture blog, Outside Write, and I want to share some key learnings with you. I first experimented with podcasting way back when
In the second of three discussions on Influencer Relations, I sat down with fellow independent consultants, Ste Davies and Scott Guthrie, to discuss best practice for PR professionals looking to work with influencers. We cover: The growth and future consolidation of influencer platforms Creative control and ownership How influencers work differently from journalists How to
The role of influencers in the decision-making journey and how to best work with them continues to dominate discussion within PR and marketing. Recent studies, such as the Edelman Trust Barometer 2018 and this research from Prizeology, point to an erosion in trust between influencers and the public, where once they enjoyed good levels of
