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  • Copywriting Services
    •         - Articles and Case Studies
    •         - Blogging Services
    •         - Press Release Writing
    •         - Website Copywriting
    •         - AI-generated content proofing and fact-checking service
    •         - How we work
  • Training
    •         - Copywriting for PR training
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Content marketing: When to use AI and when to use a skilled human?

By Chris Lee21/03/2025artificial intelligence, Content Marketingartificial intelligence

I’ve been in the tech sector long enough to see a lot of hype cycles before tools – from search engines to social media – eventually settle down into the general work environment.  We’re over two years into the generative Artificial Intelligence (AI) journey, yet I feel many are still […]

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The Importance of Getting AI in Context

By Chris Lee31/03/2024Content Marketing, Copywriting servicesartificial intelligence and copywriting

Let’s talk about artificial intelligence (AI) again. I’ve commented on so many other people’s LinkedIn posts recently that I thought I may as well condense them into one. Here we go… Basically, I think we’re still in the early stages of a hype cycle. Lots of brands and agencies may initially […]

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How to build company executives’ profiles on LinkedIn™ 

By Chris Lee07/11/2023Content Marketingbuilding executives' profiles on linkedin, linkedin executive profiling best practic

As part of your marketing, does your brand promote its executives as influencers in their own right?  While the temptation is to view social media influencers in the same vein as the media – something outside the organisation that we need to engage with to reach an audience – in […]

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How to create a content calendar

By Chris Lee13/03/2018Content Marketing, Copywriting servicesContent calendar tips, content marketing, How to create a content calendar

Nine in ten B2B marketers (91%) use content marketing, so do around 86% of B2C marketers*. Recent studies also show that search drives more site referral traffic than social media. With this in mind, it’s imperative that organisations produce a consistent flow of high-quality content to draw in site visitors […]

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“Peak Content” should act as call-to-arms on content marketing – Make it count

By Chris Lee10/03/2016Content Marketingcontent marketing, content marketing best practice, Peak content

As studies point to a decline in engagement rates, the focus should not be about the quantity of content marketing output; it should always be on quality. Engagement rates are on the wane, according to a major study, which may cause a few brands to assess their content strategies, but […]

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Writing for the Web: Plain English has never been so vital

By Chris Lee29/11/20151 commentContent Marketing, SEOBrand storytelling, content marketing, SEO, Writing for the Web

It’s time to ditch corporate speak once and for all. In the era of eight-second attention spans we need to get to the point. Fast. Here’s how. Writing for the Web is an art in itself and there are three key reasons for this: 1) Attention spans are shorter than […]

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