I’ve been in the tech sector long enough to see a lot of hype cycles before tools – from search engines to social media – eventually settle down into the general work environment. We’re over two years into the generative Artificial Intelligence (AI) journey, yet I feel many are still […]
Let’s talk about artificial intelligence (AI) again. I’ve commented on so many other people’s LinkedIn posts recently that I thought I may as well condense them into one. Here we go… Basically, I think we’re still in the early stages of a hype cycle. Lots of brands and agencies may initially […]
As part of your marketing, does your brand promote its executives as influencers in their own right? While the temptation is to view social media influencers in the same vein as the media – something outside the organisation that we need to engage with to reach an audience – in […]
Eight Moon Media is a boutique content marketing agency, offering copywriting, content strategy, and training for the AI era. Our clients include FinTechs, Software-as-a-Service (SaaS) scale-ups, and venture capital firms. Our expertise also covers internet security software, electric vehicles (EVs), and consumer technology. We bring big agency experience without the big agency price tag. Please contact […]
Nine in ten B2B marketers (91%) use content marketing, so do around 86% of B2C marketers*. Recent studies also show that search drives more site referral traffic than social media. With this in mind, it’s imperative that organisations produce a consistent flow of high-quality content to draw in site visitors […]
As studies point to a decline in engagement rates, the focus should not be about the quantity of content marketing output; it should always be on quality. Engagement rates are on the wane, according to a major study, which may cause a few brands to assess their content strategies, but […]
It’s time to ditch corporate speak once and for all. In the era of eight-second attention spans we need to get to the point. Fast. Here’s how. Writing for the Web is an art in itself and there are three key reasons for this: 1) Attention spans are shorter than […]