influencer relations training Archives

Take a Tailored Approach to Working with Influencers and Micro-Influencers

I’m on both sides of the PR-Influencer dynamic. I ran influencer campaigns in-agency for big brands for nearly a decade, judge influencer award categories, and am also technically a ‘micro-influencer’ via my football culture site and podcast, Outside Write. After some recent poor pitches, even from lead agencies, I am going to impart some tips

Five Steps to Successful Influencer Marketing [Video]

By Chris Lee03/01/2017blogger relations training, influencer relations, social media trainingblogger relations, blogger relations training, influencer marketing, influencer marketing training, influencer relations training, social media training

Influencer marketing is high on the agenda of PR agencies and the brands they represent. But how many understand how to find influencers, how they work, when and whether to pay them, or the role of microinfluencers, for example? I’ve been on both sides having run influencer relations for B2B and B2C brands, and on

Tag Archives: influencer relations training

Take a Tailored Approach to Working with Influencers and Micro-Influencers

Five Steps to Successful Influencer Marketing [Video]