Tag Archives: influencer marketing

Podcast: Influencer Marketing in 2020

By influencer marketing, influencer relations, public relations, ,

Eight Moon Media · Influencer Marketing in 2020 I gathered together two of the leading authorities on influencer marketing in Michelle Goodall, head of marketing for Guild, and Scott Guthrie to discuss the state of the discipline in 2020. We assess the findings of the CIPR’s State of PR survey, which was launched on 15

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Five Steps to Successful Influencer Marketing [Video]

By blogger relations training, influencer relations, social media training, , , , ,

Influencer marketing is high on the agenda of PR agencies and the brands they represent. But how many understand how to find influencers, how they work, when and whether to pay them, or the role of microinfluencers, for example? I’ve been on both sides having run influencer relations for B2B and B2C brands, and on

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