I chaired one of two major industry meet-ups last week on the opportunity for PR and SEO. These are the key takeaways on the opportunities for public relations teams – both in-house and agency-side. Last week, there were two events dedicated to PR and SEO, underlining the increasing attention that PR is showing to search
My speech at the BrightonSEO spring conference covered how to convince your boss or client to give your communications idea the green light. For those of you who couldn’t make it, here’s a redaction of what I said… I’ve been in the PR and digital industry for twenty years now and seen a lot of
Topical themes at the BrightonSEO conference (April 2018) included the continued rise of voice search, mobile search and perspective on the role of content. One key lesson that’s by no means new – but is certainly often overlooked by many brands – is that ‘less is more’ in content marketing. To give our content the
Love them or loath them, the press release seems set to stay as a PR tool. Very few of them are effective, so – having written hundreds and received tens of thousands of press releases in my career – here’s your guide on how to write an effective press release. The jury is out on the
There are few positives from Edelman’s new Trust Barometer, but our belief in what we find in Search is on the rise. Couple this with other recent data on the trustworthiness of influencers and ethical brands you can see the emerging trust challenges for PR. Trust is the currency of the Internet. That’s how I
My guest in this podcast is Rich Leigh who runs his own consumer PR agency in Gloucester, England. We talk: Measurement: How SEO and PR are married with social and content, therefore metrics should reflect true business objectives, not vanity metrics or (the amazingly still-used) advertising value equivalent The London Bubble: Prompted by Marshall Manson
BrightonSEO is upgrading venues again. The 2 September 2016 meeting will be at the Brighton Centre, and in this podcast I catch up with organiser and host Kelvin Newman to understand the key themes emerging from this year and training delegates can expect. Enjoy! Hopefully see you in Brighton.
Brands were challenged to think seriously about their mission and quality of content at the second and final day of The Inbounder conference in Valencia. Here’s what you need to know… What a brand stands for and why it does what it does was a key theme of day two of The Inbounder conference in
All organizations claim to put their customers first. But if they’re using confusing jargon and providing poor web user experience, then that promise is quickly undermined. In the age of growing semantic search and in the name of common sense, it’s time B2B organisations in particular spoke the language of their audience. There’s a wonderful
The correlation between an organisation’s content and outreach, and its ability to rank highly on search engines is only getting stronger. PR may have thought it owns reputation, outreach and content, but is that assumed position under threat from SEO agencies? I have been fascinated and encouraged by the conversations within the search industry –
