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How to pitch an idea that your client cannot say no to

By Chris Lee12/04/20191 commentpublic relations, SEO

My speech at the BrightonSEO spring conference covered how to convince your boss or client to give your communications idea the green light. For those of you who couldn’t make it, here’s a redaction of what I said… I’ve been in the PR and digital industry for twenty years now […]

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Writing for the Web: Plain English has never been so vital

By Chris Lee29/11/20151 commentContent Marketing, SEOBrand storytelling, content marketing, SEO, Writing for the Web

It’s time to ditch corporate speak once and for all. In the era of eight-second attention spans we need to get to the point. Fast. Here’s how. Writing for the Web is an art in itself and there are three key reasons for this: 1) Attention spans are shorter than […]

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