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PR and Data: The Art of Writing Reports

By Chris Lee20/01/2025Copywriting servicescontent marketing, how to write reports for PR

PR Moment recently published an article asking, “is PR data deficient?” I submitted some comments that weren’t used, but I thought I would build out on that question and examine the art of writing reports for PR purposes.  I’ve been in tech PR and comms for 26 years, and one of the […]

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The Importance of Getting AI in Context

By Chris Lee31/03/2024Content Marketing, Copywriting servicesartificial intelligence and copywriting

Let’s talk about artificial intelligence (AI) again. I’ve commented on so many other people’s LinkedIn posts recently that I thought I may as well condense them into one. Here we go… Basically, I think we’re still in the early stages of a hype cycle. Lots of brands and agencies may initially […]

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The Ultimate Guide on How to Brief a Copywriter

By Chris Lee06/10/2021Copywriting services, freelance copywriterfreelance copywriter, how to brief a copywriter

When you brief your copywriter, how do you make sure that they’ll deliver copy that is bang on-message? The answer often lies in the way you brief. In this post, we look at the easiest way to brief your copywriter, so they can nail your tone of voice and messaging first […]

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Being a digital nomad: Is it as easy as it looks?

By Chris Lee25/08/2020Copywriting servicesbeing a digital nomad, digital nomad, digital nomads in PR

Recently, a number of comms industry pros in my Twitter feed have been talking about the potential benefits of a digital nomad lifestyle. Fuelled by news stories like the Barbados Welcome Stamp, which gives people the opportunity to work remotely on the Caribbean island for 12 months, and other similar visas, many people are […]

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What journalists bring to PR

By Chris Lee15/01/2019Copywriting services, freelance copywriterjournalists in PR

Many journalists cross over to the ‘dark side’ of PR. As with any other career transformation, some succeed and some don’t. As someone who considers two years in the IT trade pressroom as my most valuable grounding for a further 17 years in PR, I want to discuss what a […]

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How to write an ‘About us’ page

By Chris Lee20/06/2018Copywriting services, freelance copywriterAbout Us page, B2B tech copywriter, How to write an 'About Us' page

What does your organisation do? How does your product or service help your customers? How do you present that information in plain English, or indeed, any language? This is an issue that many organisations seem to struggle with on their all-important ‘About Us’ page. Here’s how to write a solid […]

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How to create a content calendar

By Chris Lee13/03/2018Content Marketing, Copywriting servicesContent calendar tips, content marketing, How to create a content calendar

Nine in ten B2B marketers (91%) use content marketing, so do around 86% of B2C marketers*. Recent studies also show that search drives more site referral traffic than social media. With this in mind, it’s imperative that organisations produce a consistent flow of high-quality content to draw in site visitors […]

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