Let’s talk about artificial intelligence (AI) again. I’ve commented on so many other people’s LinkedIn posts recently that I thought I may as well condense them into one. Here we go… Basically, I think we’re still in the early stages of a hype cycle. Lots of brands and agencies may initially view AI as a chance
When you brief your copywriter, how do you make sure that they’ll deliver copy that is bang on-message? The answer often lies in the way you brief. In this post, we look at the easiest way to brief your copywriter, so they can nail your tone of voice and messaging first time. We include some key
Recently, a number of comms industry pros in my Twitter feed have been talking about the potential benefits of a digital nomad lifestyle. Fuelled by news stories like the Barbados Welcome Stamp, which gives people the opportunity to work remotely on the Caribbean island for 12 months, and other similar visas, many people are considering the merits of remote
Many journalists cross over to the ‘dark side’ of PR. As with any other career transformation, some succeed and some don’t. As someone who considers two years in the IT trade pressroom as my most valuable grounding for a further 17 years in PR, I want to discuss what a journalist can bring to the
Have you ever read anything online and thought “that looks familiar” only to find it was lifted directly from your website? That’s exactly what happened to me recently, so I asked around to see what tools were out there to identify plagiarised copy and the potential impact on search results. I am a fairly prolific
What does your organisation do? How does your product or service help your customers? How do you present that information in plain English, or indeed, any language? This is an issue that many organisations seem to struggle with on their all-important ‘About Us’ page. Here’s how to write a solid ‘About Us’ page. Have you
Just two in ten people will read beyond the headline, according to research. If that’s the case then congratulations for being here at all! Now get ready to learn the secrets of how to write great headlines… When we’re writing headlines – or any copy, for that matter – it’s key to remember our target
Nine in ten B2B marketers (91%) use content marketing, so do around 86% of B2C marketers*. Recent studies also show that search drives more site referral traffic than social media. With this in mind, it’s imperative that organisations produce a consistent flow of high-quality content to draw in site visitors and inform and persuade them
As a freelance copywriter I have to make sure my copy serves two audiences well. It must engage, entertain, educate and often persuade human readers, and please search engines. I use a range of free copywriting tools help me remain disciplined in the copy I write. Not only for my tech sector clients, this
