PR Moment recently published an article asking, “is PR data deficient?” I submitted some comments that weren’t used, but I thought I would build out on that question and examine the art of writing reports for PR purposes. I’ve been in tech PR and comms for 26 years, and one of the […]
Let’s talk about artificial intelligence (AI) again. I’ve commented on so many other people’s LinkedIn posts recently that I thought I may as well condense them into one. Here we go… Basically, I think we’re still in the early stages of a hype cycle. Lots of brands and agencies may initially […]
When you brief your copywriter, how do you make sure that they’ll deliver copy that is bang on-message? The answer often lies in the way you brief. In this post, we look at the easiest way to brief your copywriter, so they can nail your tone of voice and messaging first […]
Recently, a number of comms industry pros in my Twitter feed have been talking about the potential benefits of a digital nomad lifestyle. Fuelled by news stories like the Barbados Welcome Stamp, which gives people the opportunity to work remotely on the Caribbean island for 12 months, and other similar visas, many people are […]
Many journalists cross over to the ‘dark side’ of PR. As with any other career transformation, some succeed and some don’t. As someone who considers two years in the IT trade pressroom as my most valuable grounding for a further 17 years in PR, I want to discuss what a […]
Eight Moon Media is a boutique content marketing agency, offering copywriting, content strategy, and training for the AI era. Our clients include FinTechs, Software-as-a-Service (SaaS) scale-ups, and venture capital firms. Our expertise also covers internet security software, electric vehicles (EVs), and consumer technology. We bring big agency experience without the big agency price tag. Please contact […]
Nine in ten B2B marketers (91%) use content marketing, so do around 86% of B2C marketers*. Recent studies also show that search drives more site referral traffic than social media. With this in mind, it’s imperative that organisations produce a consistent flow of high-quality content to draw in site visitors […]