Tag Archives: social media customer service

Social Media Customer Service: Distinguishing the Internet Troll from the Irate Customer

  How can brands best prepare and distinguish between genuine customer complaints and Internet trolls? Here are our six steps for managing online customer service. The Internet has always been toxic long before 2016, this most polarising of years. In 2015, a quarter of UK teens reported being trolled online. For brands keen – rightly

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