Tag Archives: how to work with influencers

Take a Tailored Approach to Working with Influencers and Micro-Influencers

I’m on both sides of the PR-Influencer dynamic. I ran influencer campaigns in-agency for big brands for nearly a decade, judge influencer award categories, and am also technically a ‘micro-influencer’ via my football culture site and podcast, Outside Write.  After some recent poor pitches, even from lead agencies, I am going to impart some tips

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