Tag Archives: blogger relations training

Five Steps to Successful Influencer Marketing [Video]

By blogger relations training, influencer relations, social media training, , , , ,

Influencer marketing is high on the agenda of PR agencies and the brands they represent. But how many understand how to find influencers, how they work, when and whether to pay them, or the role of microinfluencers, for example? I’ve been on both sides having run influencer relations for B2B and B2C brands, and on

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Google issues disclosure and nofollow instructions to bloggers

By blogger relations training, influencer relations, ,

Google has given bloggers very clear instructions on how to disclose interest when reviewing products provided to them by brands. PR professionals should know these rules when dealing with bloggers. Blogs could be hit by a Google penalty if site owners do not adhere to new best practice guidelines. In this Webmasters post, Google instructs

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