Did you see the CIPR and PRCA’s joint letter urging the media to verify the authenticity of their PR sources? Can you believe it’s come to this? The use of AI in PR is, all too often, a lesson of the old adage, ‘just because you can, don’t mean you […]
![BrightonSEO deckchair [Photo: Chris Lee/Eight Moon Media]](https://eightmoon.co.uk/wp-content/uploads/2025/10/Screenshot-2025-10-27-at-08.53.03-1-570x342.png)
I’ve been coming to the BrightonSEO conference since the second edition, and the October 2025 event was possibly the most useful I have ever attended. Chiefly, because we all need to keep up to date with AI search*. As a B2B tech content strategist and copywriter, I am particularly keen […]
Last week’s PRmoment webinar on ‘GEO, Misinformation and the News: The Impact of AI on Trust of the Media’ was absolutely fascinating. Here are my takeaways for PRs. The top-line message was essentially what we already know: that PRs need to understand how large language models (LLMs) work so we […]
Last week, I went along to an event hosted by comms agency Fire on the Hill, where the company unveiled the findings of its latest study, The Voice of the Chief Communications Officer, involving the views of 200+ comms leaders in the UK and US. The findings were then discussed […]
Last night, I attended an excellent event hosted by Fourth Day at Somerset House, titled Truth, Trust and Downright Lies. Four panellists discussed how communications pros can address the rising threat of misinformation (accidental spreading of inaccurate information) and disinformation (deliberately misleading content). Here’s my summary for those who couldn’t […]
I was in Brighton this week for the BrightonSEO fringe event, the PR and Link Building Show. I’ve been coming to BrightonSEO since the second edition more than a decade ago, but not attended in person since 2019, when I trained and spoke here. It was great to be back among the […]
I’ve written a non-fiction book, found a publisher to bring it to life, and it’s out in April 2021. Despite a background in print and online journalism, blogging and PR, this is my first attempt at a non-fiction book, so here’s what I’ve learned so far along the way. My […]